Senior Manager, Product Marketing
New
U
UpstartFintech
US and Canada, East/West coast time zonesFull-TimeManager
Salary160000 - 211000 USD per year
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Job Details
- Experience
- 5+ years
Requirements
- Bachelors degree
- 5+ years of experience in product marketing
- Experience in fintech, financial services, or B2B environments serving banks or credit unions (preferred)
- Proven ability to distill complex products, data, and marketplace dynamics into clear, compelling messaging
- Track record of leading complex, cross-functional initiatives with multiple stakeholders
- Experience creating sales enablement materials (e.g., pitch decks, collateral, case studies)
- Experience partnering with Sales to develop effective positioning and enablement materials and strategies
- Strong ownership mindset
- Ability to operate effectively in fast-paced, ambiguous environments
- MBA or Masters in finance or economics (preferred)
- Experience in fintech or financial services organizations focused on lending products (e.g., personal loans, HELOC, auto lending, or credit underwriting) (preferred)
- Familiarity working with or marketing to banks and credit unions, including executive stakeholders (e.g., CEO, CLO, CFO) (preferred)
- Experience with marketplace lending or structured programs (e.g., forward flow, funding models) (preferred)
Responsibilities
- Define and evolve product positioning and messaging that clearly communicates differentiated value to bank and credit union executives
- Shape and execute go-to-market strategies that drive lender interest, expand sales pipeline, and increase originations
- Lead cross-functional product launches, ensuring alignment across Product, Sales, Solution Consulting, and Marketing
- Develop sales and executive-level materials that improve C-level engagement and support deal progression
- Partner with Sales and Account Management to synthesize field insights, refine messaging, and improve win rates
- Deliver competitive intelligence and positioning that enables teams to effectively differentiate Upstart in the market
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