Meta & Google Ads Specialist
New
T
TreantlyE-commerce
Philippines, PST business hoursPart-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 2+ years
- Required Skills
- SEMrush
Requirements
- 2+ years of experience in media buying or digital performance marketing
- Proven experience with Meta Ads Manager
- Proven experience with Google Ads (Search, YouTube, Display)
- Strong understanding of Google Analytics (GA4)
- Strong understanding of conversion tracking and reporting
- Experience in writing high-converting ad copy for Google Ads and Meta Ads (Facebook/Instagram)
- Experience with Google Tag Manager
- Experience with Facebook Pixel
- Experience with Google Ads conversion tags
- Familiarity with keyword research tools (e.g., Google Keyword Planner, SEMrush)
- Ability to work independently, manage budgets, and optimize toward performance goals
- Excellent communication, problem-solving, and analytical skills
- Experience with e-commerce and product feed management (Google Merchant Center, Facebook Catalog)
Responsibilities
- Plan, launch, and manage paid advertising campaigns on Google (Search, Display, YouTube) and Meta (Facebook/Instagram)
- Write compelling ad copy that aligns with campaign objectives and resonates with the target audience
- Conduct keyword research and audience targeting to support campaign strategy
- Set up tracking pixels, conversion events, and troubleshoot tracking issues using tools like Google Tag Manager
- Monitor and optimize campaign performance to improve ROI and reduce cost per acquisition (CPA)
- Analyze data using GA4 and provide actionable insights and regular reports
- Collaborate with the creative team to align ad copy and creatives with campaign goals
- Manage product feeds for Google Merchant Center and Facebook Catalog
- Stay up to date with platform changes and digital advertising best practices
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