SEO & Web Optimization Specialist
New
Anywhere in the Philippines!Full-TimeMiddle
Salary not disclosed
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Job Details
- Required Skills
- HTMLCSSJavascriptShopifyGoogle AnalyticsSEOWordPressA/B testingSEMrushAhrefs
Requirements
- Proven experience in SEO and website development
- Proficiency with WordPress
- Proficiency with Shopify
- Proficiency with SEMrush
- Proficiency with BrightLocal
- Proficiency with Ahrefs
- Proficiency with Screaming Frog
- Proficiency with GoHighLevel
- Strong understanding of HTML
- Strong understanding of CSS
- Strong understanding of JavaScript
- Strong understanding of technical SEO
- Excellent communication skills
- Excellent analytical skills
- Excellent project management skills
- A proactive, collaborative, and data-driven mindset
Responsibilities
- Conduct in-depth keyword research to identify opportunities for growth
- Optimize on-page elements like titles, meta tags, internal links, and content structure
- Perform regular technical SEO audits and implement fixes to enhance site health and visibility
- Develop backlink strategies and manage citations for local SEO improvement
- Implement and manage schema markup for enhanced SERP results
- Ensure websites are fast, mobile-optimized, secure, and visually aligned with brand identity
- Update WordPress/Shopify sites including plugins, themes, and structural improvements
- Improve user experience (UX), layout, and site navigation
- Track and enhance website performance metrics and core web vitals
- Collaborate with marketing and design teams to develop SEO-optimized blog posts, landing pages, and campaign content
- Execute A/B tests to improve conversions across key pages and CTAs
- Deliver four high-quality blog posts and four email/text campaigns monthly
- Post weekly Google Business Profile (GBP) service updates with compelling copy and visuals
- Monitor performance using tools like SEMrush, Google Analytics, and Search Console
- Deliver monthly SEO and campaign reports with actionable insights
- Build quarterly and yearly strategic plans to boost ROI and growth
- Manage freelancers and vendors to meet project deadlines and ensure quality deliverables
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