Senior Director, Growth Marketing - Healthcare Technology

New

United StatesFull-TimeDirector

Salary195000 - 225000 USD per year

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Job Details

Experience: 10+ years

Requirements

10+ years of experience in growth marketing, revenue marketing, or lifecycle marketing within B2B, B2B2C, or healthcare environments
Proven track record of driving measurable impact on pipeline generation, conversion, and retention outcomes
Strong experience operating across both enterprise-facing demand generation and consumer/member engagement programs
Highly analytical mindset with deep experience in experimentation, testing frameworks, and performance optimization
Ability to operate at both strategic and executional levels without loss of speed or quality
Strong cross-functional leadership skills with the ability to influence Sales, Product, and Analytics teams
Experience in healthcare, regulated industries, or benefits-driven environments preferred
Familiarity and comfort using AI tools to accelerate marketing operations, experimentation, and content development
Strong communication and storytelling skills with the ability to translate data into actionable strategy
Experience leading and scaling teams in high-growth environments

Responsibilities

Own and scale growth marketing programs across enterprise new business pipeline generation and member engagement/retention strategies
Drive measurable contribution to net-new pipeline through account-based marketing programs, campaign orchestration, and sales-aligned initiatives
Improve deal progression, win rates, and sales cycle velocity through targeted marketing activation in priority accounts
Design and execute member engagement programs focused on education, retention, referrals, and ongoing participation in care journeys
Build scalable growth systems by replacing one-off campaigns with structured, repeatable experimentation frameworks
Define and optimize cross-channel strategies ensuring marketing programs are sequenced, integrated, and aligned to clear performance goals
Partner closely with Sales, Product, Clinical, and Analytics teams to align growth initiatives with business and patient outcomes
Lead a high-performing growth marketing team, establishing KPIs, operating cadence, and a culture of experimentation and accountability
Use data and performance insights to continuously refine, scale, or discontinue programs based on impact
Collaborate with Product Marketing and Brand teams to elevate messaging quality and improve conversion across journeys

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