Vice President of Paid Media
New
CanadaFull-TimeVp
Salary not disclosed
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Job Details
- Experience
- 10+ years
Requirements
- 10+ years of paid media leadership experience
- Demonstrated ownership of multi-channel paid practices at scale
- Experience managing middle managers (Associate Directors, Group Directors, or equivalent) with teams of billable consultants
- P&L ownership experience, including responsibility for gross margin and commercial outcomes
- Fluency across multiple paid channels (search, social, programmatic) with sufficient depth to inspect strategy and execution credibly
- Demonstrated experience developing middle managers into senior leaders
- Agency or consulting background (preferred)
- Experience integrating Creative into Paid Media practices (preferred)
- Experience managing programmatic at scale, including DSP partnerships and first-party data strategy (preferred)
- Track record of building inspection and quality control systems (preferred)
Responsibilities
- Own a ~$15M P&L spanning Paid Media, Programmatic, and Creative
- Ensure client outcomes, retention, and quality of work across all three pillars
- Lead through Associate Directors, developing them into strong operators and quality owners
- Inspect work at critical client lifecycle moments to ensure quality and meet standards
- Drive operational leverage through Associate Directors by establishing cadences and coaching
- Maintain cross-functional credibility and alignment across Paid Media, Programmatic & Creative
- Manage pricing, staffing, and resourcing decisions for the P&L
- Monitor client health, proactively address risks, and support expansion opportunities
- Build relationships with senior client stakeholders and participate in key meetings
- Develop Associate Directors into effective leaders and quality drivers and build a leadership pipeline
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