Director, Digital PR
New
O
OmniscientB2B SaaS
USA - RemoteFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 7+ years
- Required Skills
- Ahrefs
Requirements
- 7+ years of experience in Digital PR
- 3+ years in a senior leadership or Director-level role within an agency environment
- Track record of delivering high-impact campaigns for B2B or SaaS brands
- Comfortable working with C-suite executives
- Ability to communicate complex strategies with clarity and authority
- Bias toward action and quick decision-making
- Thrive in the "gray area" of a growing agency
- Proficient with BuzzStream
- Proficient with Cision
- Proficient with Ahrefs
- Proficient with emerging AI tools
Responsibilities
- Develop and own the Digital PR service line
- Lead the planning and execution of multi-channel PR campaigns across US, UK, and global markets
- Oversee budget planning, resource allocation, and performance forecasting for the department
- Work with Editorial and Research leads to amplify "Original Research" assets
- Build out, manage and coach a team of PR specialists
- Build the hiring roadmap, lead recruitment, and design onboarding/training processes
- Lead client consulting calls, acting as the subject matter expert on PR strategy
- Execute strategies to increase brand visibility in AI-powered engines
- Optimize off-page campaigns to increase "Citation Share" and maintain messaging accuracy within LLM responses
- Establish the standard for Digital PR KPIs, including earned media value, citation share, and SEO impact
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