Manager, Digital PR
O
OmniscientOrganic Growth Agency
USAFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- SEOAhrefs
Requirements
- 5+ years of experience in Digital PR
- 2+ years in a leadership or senior management role within an agency
- Demonstrated success in delivering high-quality digital PR campaigns with measurable impact
- Proven ability to lead teams and influence cross-functional initiatives
- Experience working with executives from marketing leaders to CEOs
- Experience in managing, nurturing, and coaching team members
- Excellent communication skills and executive presence in client-facing roles
- Strong knowledge of US and UK media landscapes
- Active network of journalist and influencer contacts
- Familiarity with tools such as BuzzStream, Cision, HARO, Prowly, Ahrefs, and similar platforms
- Resourceful, adaptable, and great at working independently
- Strong grasp of SEO fundamentals (bonus)
- Strong grasp of content strategy (bonus)
Responsibilities
- Develop and own the Digital PR service and strategy, aligned to client goals.
- Lead planning, execution, and evaluation of multi-channel PR campaigns across US, UK, and global markets.
- Drive innovation in campaign concepts, ensuring data-driven creativity and high-quality storytelling.
- Oversee budget planning, resource allocation, and performance forecasting.
- Orchestrate content-centered campaigns in coordination with our editorial and original research analysts to amplify coverage and distribution of owned content assets.
- Manage and mentor digital PR managers and specialists, fostering a culture of excellence, ownership, and experimentation.
- Build a hiring roadmap to scale the digital PR function, lead recruitment, and improve onboarding and training processes.
- Join and lead client consulting calls, communicating our strategy, progress, and results.
- Create and eventually direct the creation of outreach strategies, editorial calendars, and digital PR assets like original research campaigns and thought leadership narratives.
- Oversee high-impact link-building, brand mention, and content distribution campaigns with an emphasis on quality, authority, and relevance.
- Develop and execute strategies to increase the brand’s visibility in AI-powered search and answer engines.
- Define and track digital PR KPIs, including links earned, media mentions, brand visibility in AI engines, coverage authority, and SEO impact.
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