Director of E-Commerce - Health & Wellness
New
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Hi-Altitude BrandsHealth & Wellness
Los Angeles, CA areaFull-TimeDirector
Salary175000 - 200000 USD per year
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Job Details
- Experience
- 7+ years, 5+ years, 3-5+ years
- Required Skills
- Microsoft Power BIGoogle AnalyticsMicrosoft ExcelA/B testing
Requirements
- Bachelor’s degree in Marketing, Business, or a related field (MBA is a plus).
- 7+ years of experience managing D2C Shopify Plus Storefronts, preferably in the health, wellness, or beauty space, with a focus on LTV modeling and subscriptions.
- Deep understanding of developing and optimizing performance-focused landing pages and PDPs – proven success with A/B testing.
- Experience with Direct Response Marketing is a big plus.
- 5+ years of experience in merchandising digital storefronts across brand sites to deliver engaging, high-converting, and cohesive on-brand experiences.
- 5+ years of experience leading a team of direct reports responsible for product review programs, front and back-end development, subscriptions, and other key areas driving an e-commerce strategy.
- 5+ years of hands-on experience in lifecycle marketing, behavioral analytics, and LTV-focused strategies. Experience with Recharge is preferred.
- 3-5+ years managing and optimizing post-purchase upsell flows, experience with Aftersell, or similar platforms is a big plus.
- Advanced proficiency with analytics and attribution tools (e.g., Google Analytics, Excel, Power BI, Glew, Northbeam, Triple Whale) for transforming large data sets into actionable insights.
- Proven success in establishing KPIs, building dashboards and streamlined reporting, and corresponding presentations to guide cross-functional teams and senior leadership.
- 5+ years of proven success in owning e-commerce P&Ls and scaling multi-channel digital operations.
Responsibilities
- Own full-funnel site performance: landing pages, PDPs, cart, and checkout.
- Lead mobile-first UX/UI optimization across devices.
- Build and execute a CRO roadmap with A/B tests and prioritized hypotheses.
- Own merchandising across Shopify storefronts, PDPs, collections, homepage, cart, and post-purchase experiences.
- Fully own the Shopify Plus platform, integrations, and performance roadmap.
- Define, track, and lead improvements in ecommerce KPIs: conversion rate, AOV, revenue per visitor, churn, and LTV.
- Partner with Growth, Paid Media, Creative, Lifecycle, Product, Ops, and Finance teams.
- Drive site readiness for new product launches, promotional campaigns, influencer/VSL rollouts, and creative updates.
- Directly manage e-commerce contributors across development, UX, SEO/GEO.
- Build and mentor a high-performing e-commerce team.
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