User Acquisition Manager - Promova Live Education Product

New

GenesisEdTech, language education

Work remotely from any safe location worldwideFull-TimeMiddle

Salary not disclosed

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Job Details

Languages: English B1+
Experience: 1+ year

Requirements

1+ year in performance marketing with hands-on Meta Ads experience.
Proven expertise in mobile direct-buy UA: know how to run and scale app campaigns.
Deep understanding of AppsFlyer, SKAN, and CAPI.
Testing mindset: ability to form hypotheses, run experiments, and scale what works.
English B1+.
Experience with Tiktok Ads, Google Ads, Apple Search Ads (bonus).
Background in EdTech or language learning products (bonus).
Already built app tracking from zero – Pixel, CAPI, full setup (bonus).

Responsibilities

Launch and scale paid acquisition from scratch for a new live education product within the Promova ecosystem.
Own the full cycle from tracking setup, campaign launches, global scaling.
Set up and run paid campaigns in Meta from account preparation and audience targeting to scaling performance.
Support the analytics system: set up Appsflyer, Pixel and CAPI, and turn data into actionable marketing insights.
Achieve sustainable profitability by meeting ROI/ROMI targets and controlling CPA.
Search for the growth opportunities by testing new audiences, markets, and marketing approaches.
Test initiatives: develop hypotheses, run experiments, and scale successful strategies.
Partner with cross-functional teams to align objectives, exchange insights, and enhance overall performance.

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