Native Media Buyer
New
T
Talent FirstDigital Marketing
UkraineFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- English
- Required Skills
- Data AnalysisA/B testing
Requirements
- Proven experience managing large paid media budgets in Dating vertical.
- Strong hands-on expertise in native advertising platforms (Taboola, Outbrain, Revcontent).
- Demonstrated success scaling campaigns while maintaining or improving CPA and ROAS.
- Strong analytical mindset with deep understanding of performance metrics and attribution.
- High level of ownership, self-management, and accountability.
- English proficiency at B2 level or higher (written and spoken).
Responsibilities
- Plan, launch, and optimize paid media campaigns in Dating vertical across Native advertising platforms (Taboola, Outbrain, Revcontent), Criteo, and other traffic sources.
- Manage and scale big monthly budgets, ensuring efficiency and profitability.
- Monitor and improve core performance metrics including CPA, ROAS, CTR, CVR, and LTV.
- Conduct structured A/B testing across creatives, audiences, bidding strategies, and funnels.
- Identify and validate new traffic sources and growth opportunities.
- Analyze campaign data and generate actionable insights to drive scaling decisions.
- Maintain full ownership of campaign performance and budget allocation.
- Stay current with platform updates, algorithm changes, and market trends.
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