Senior Media Buyer
T
Talent FirstDigital Marketing
UkraineFull-TimeSenior
Salary not disclosed
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Job Details
- Languages
- English
- Required Skills
- A/B testing
Requirements
- Proven experience managing large paid media budgets
- Strong hands-on expertise in Google Ads
- Strong hands-on expertise in native advertising platforms (Taboola, Outbrain, Revcontent)
- Demonstrated success scaling campaigns while maintaining or improving CPA and ROAS
- Strong analytical mindset with deep understanding of performance metrics and attribution
- High level of ownership, self-management, and accountability
- English proficiency at B2 level or higher (written and spoken)
Responsibilities
- Plan, launch, and optimize paid media campaigns across Google Ads, native advertising platforms (Taboola, Outbrain, Revcontent), Bing/Microsoft Ads, TikTok Ads, Criteo, and other traffic sources
- Manage and scale monthly budgets starting from $100K, ensuring efficiency and profitability
- Monitor and improve core performance metrics including CPA, ROAS, CTR, CVR, and LTV
- Conduct structured A/B testing across creatives, audiences, bidding strategies, and funnels
- Identify and validate new traffic sources and growth opportunities
- Analyze campaign data and generate actionable insights to drive scaling decisions
- Maintain full ownership of campaign performance and budget allocation
- Stay current with platform updates, algorithm changes, and market trends
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