Event Content Strategy Manager

New

Panorama EducationK-12 Education

United StatesFull-TimeManager

Salary85000 - 125000 USD per year

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Job Details

Experience: 5+ years

Requirements

5+ years of experience in event content development, content marketing, or a related field
Deep familiarity with K-12 education; experience working in education at the school, district, or state level strongly preferred
Exceptional writing and editing skills, with a portfolio that demonstrates polished presentation content across formats (webinars, workshops, executive keynotes, conference sessions)
A strong point of view on storytelling and the ability to craft clear, compelling narratives that resonate with education leaders and educators
Strong visual storytelling instincts, with experience shaping slide design and partnering with designers to create clean, impactful presentations
Experience sourcing, preparing, and managing internal and external speakers, including customers
Comfortable working directly with senior leaders and executives with strong presence and professional judgment
Receptive to feedback and able to iterate quickly
Outstanding organization and project management skills; experience managing multiple content workstreams, deadlines, and stakeholders in a fast-moving environment
Familiar with and actively using AI tools to support content and presentation development
Strategic mindset with the ability to connect content decisions to brand awareness, pipeline, and revenue goals
Track record of effective cross-functional collaboration

Responsibilities

Own the content development and execution for Panorama’s events across industry conferences, customer meet-ups, virtual events/webinars, as well as for other thought leadership content and presentation opportunities, ensuring alignment with brand, pipeline, and revenue goals
Develop high-quality presentation content and keynotes that advance Panorama’s priorities, campaigns, and thought leadership strategy
Manage conference speaking proposals, including developing session titles, abstracts, learning objectives, and supporting materials
Tailor content strategy to the specific audience at each conference or event—recognizing, for example, that what resonates with a room of superintendents and state chiefs differs meaningfully from what lands with district curriculum leaders
Identify, build, and maintain a strong pipeline of internal speakers and customer speakers; prepare speakers with talk tracks, messaging guidance, and presentation coaching
Work hand-in-hand with the Event Marketing team to coordinate on speaking submissions and presentations, timelines, and event logistics—developing shared rhythms and staying ahead of the events calendar
Partner with Product Marketing, Customer Marketing, and customer-facing teams to source stories and customer narratives, and align content to broader marketing objectives and/or product launches
Partner closely with executives, senior subject matter experts, and customers to develop and shape ideas, translating their expertise into polished, engaging event content
Establish scalable event content templates and best practices to drive efficiency and strengthen consistency across events
Develop streamlined processes and SLAs for content development, review cycles, and approvals to create clarity for stakeholders and protect quality at every stage
Uphold high standards for narrative cohesion, audience relevance, and visual quality
Evaluate event content performance and gather feedback to continuously improve programming

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