Regional Marketing Manager, APJ

New

XBOWCybersecurity SaaS

Remote South Korea, APJ RemoteFull-TimeManager

Salary not disclosed

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Job Details

Requirements

Strong experience in regional, field, or demand generation marketing
Experience in B2B SaaS or cybersecurity
Proven track record building and scaling marketing programs across multiple countries or markets
Experience partnering closely with Sales and GTM teams to drive measurable business outcomes
Excellent project management skills
Strong written and verbal communication skills
Ability to adapt messaging for different audiences and cultures
Comfort operating in a fast-growing, high-ambiguity startup environment
Highly collaborative mindset with the ability to influence without authority

Responsibilities

Own and execute XBOW’s regional marketing strategy across APJ, with a focus on Singapore, Australia/New Zealand, Korea, and Japan
Build and scale integrated regional programs, including campaigns, field events, executive briefings, webinars, and community initiatives
Partner closely with Sales to support pipeline generation, account-based initiatives, and key regional deals
Localize global messaging, positioning, and campaigns to ensure strong cultural and market relevance across APJ
Collaborate with Product Marketing to translate XBOW’s technical capabilities into compelling regional narratives and use cases
Work with Partners and Alliances to design and execute joint marketing programs in-region
Own regional event strategy, including third-party conferences, owned events, and executive roundtables
Coordinate with Content and Communications teams to support regional content needs, PR moments, and thought leadership opportunities
Manage regional marketing budgets, timelines, and vendor relationships
Define and track success metrics for APJ marketing, including pipeline impact, engagement, and brand awareness
Act as the voice of the region internally, sharing market insights, customer feedback, and competitive intelligence

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