Growth Marketing Specialist
New
Brazil, Colombia, Argentina, Peru, Costa Rica, MexicoFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 4+ years
- Required Skills
- HubSpot
Requirements
- 4+ years in B2B digital marketing
- Deep, hands-on HubSpot expertise, including attribution and reporting
- Proven experience generating measurable pipeline from digital programs
- Strong LinkedIn Ads experience in B2B contexts
- Comfort operating across multiple tools and data sources
- Ability to move fast, absorb complexity, and land on your feet
- Experience supporting enterprise buyers ($500M–$10B+ revenue) (Strong Plus)
- Exposure to ABM platforms (6sense, Demandbase) (Strong Plus)
- Experience marketing services rather than products (Strong Plus)
- Event-led or integrated campaign experience (Strong Plus)
- Strong collaboration with SDRs and sales teams (Strong Plus)
Responsibilities
- Own and execute the B2B digital marketing strategy with a primary focus on generating measurable, sales-qualified pipeline
- Plan, launch, and optimize multi-channel digital programs, including LinkedIn Ads, email, content syndication, events, and integrated campaigns
- Manage HubSpot end-to-end, including campaign setup, attribution modeling, reporting, and continuous data hygiene
- Build and maintain accurate, credible dashboards and reports that clearly communicate marketing impact to revenue and pipeline
- Partner closely with Sales and SDR teams to align on target accounts, messaging, handoffs, and follow-up workflows
- Support enterprise and upper mid-market buying motions, including longer sales cycles and multi-stakeholder decision processes
- Design and execute account-based and targeted campaigns; collaborate with external platforms such as 6sense or Demandbase when applicable
- Develop and test campaign concepts, messaging, and offers that cut through noise in competitive B2B environments
- Lead event-led and integrated campaign initiatives, ensuring digital and field efforts are connected and measurable
- Manage and optimize marketing spend to maximize pipeline efficiency and ROI
- Coordinate with internal stakeholders (product, consulting, leadership) to translate complex services into compelling go-to-market narratives
- Continuously analyze performance, identify gaps, and iterate quickly to improve conversion across the funnel
- Stay current on B2B marketing trends, tools, and best practices, proactively applying new ideas and approaches
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