Growth Marketing Specialist (B2B)
B
BitsoFintech
Mexico CityFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- English, Spanish
- Experience
- 4+ years
- Required Skills
- HubSpotCRM
Requirements
- 4+ years of experience in B2B marketing, ideally in roles that combined demand gen, events, and marketing ops.
- A genuine growth mindset — metrics-driven, experiment-happy, and always looking for the next lever to pull.
- Solid experience managing events and marketing budgets, vendor contracts, and multi-vendor logistics.
- Hands-on proficiency with HubSpot (Marketing Hub & CRM).
- Strong analytical skills: comfortable in spreadsheets, dashboards, and data.
- Heavy, daily user of AI tools to write, analyze, automate, and create.
- Exceptional organizational skills: manages multiple projects, deadlines, and stakeholders without dropping balls.
- Excellent written and verbal communication in English and Spanish.
- Based in Mexico City with availability for occasional travel.
Responsibilities
- Manage the end-to-end logistics of B2B marketing events: trade shows, hosted dinners, executive roundtables, webinars, virtual summits, and partner activations.
- Source, negotiate, and manage external vendors (venues, A/V, catering, booth production, swag, event platforms) and own all related contracts and payments.
- Build pre-event, during-event, and post-event engagement strategies to maximize pipeline impact from every event dollar spent.
- Capture and repurpose event content (recordings, insights, testimonials) into downstream marketing assets.
- Own and manage marketing budgets across events and campaigns: forecasting, PO tracking, invoice reconciliation, and ROI reporting.
- Manage multiple vendor and agency relationships simultaneously, ensuring deliverables are on time, on budget, and on brand.
- Maintain rigorous project management practices across all workstreams — timelines, briefs, status updates, and stakeholder alignment.
- Manage workflows, lead scoring, email automation, campaign attribution, list segmentation, and reporting dashboards on HubSpot.
- Ensure data hygiene across the CRM: proper UTM tagging, lead source tracking, duplicate management, and lifecycle stage accuracy.
- Build and maintain performance dashboards that give leadership clear visibility into marketing's impact on pipeline and revenue.
- Analyze campaign and channel performance to deliver actionable insights and recommendations to the team.
- Use AI tools (Claude, ChatGPT, Midjourney, Jasper, Notion AI, etc.) daily across the workflow.
- Identify and implement automation opportunities to eliminate manual, repetitive work across marketing operations.
- Collaborate with content and design teams to produce campaign assets: landing pages, emails, social content, one-pagers, presentations, and sales enablement materials.
- Work closely with Sales to ensure marketing programs/events are aligned with pipeline goals, territory plans, and target account lists.
- Partner with Product Marketing to translate product narratives into demand gen campaigns and event messaging.
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