Senior Marketer, API - Growth
M
ModashInfluencer Marketing
Europe-based, overlap with EU business hoursFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- Early-stage, generalist marketing experience
- Required Skills
- HubSpot
Requirements
- Early-stage, generalist marketing experience
- End-to-end ownership & track record in multiple channels/initiatives
- Capable writer (ads, emails, pages)
- Comfortable in technical topics, especially APIs
- Has good taste in marketing decisions
- "Get it done" attitude
- Experience marketing an API product or other technical products (nice-to-have)
- Understanding of how technical buyers evaluate and purchase (nice-to-have)
- Past experience in the creator economy (nice-to-have)
- Familiarity with CRM tools like HubSpot (nice-to-have)
Responsibilities
- Generate new reach and pipeline for the API business
- Manage LinkedIn ads end-to-end, expanding targets/segments and optimizing delivery
- Build and refine the outbound program, including contact lists, outreach copy, and follow-up flows
- Develop and scale content programs, including SEO-focused content and original research/thought leadership
- Experiment with new marketing channels such as webinars, in-person dinners, or event sponsorships
- Work alongside Zaif, focusing on promotion initiatives
- Have strategic influence on marketing initiatives and execution
- Collaborate with API AEs (Martynas and Jason)
- Work with design resources for creatives
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