Senior Marketing Data Analyst
New
North America, Europe, AsiaFull-TimeSenior
Salary141000 - 165000 CAD per year
Apply NowOpens the employer's application page
Job Details
- Languages
- English, Mandarin
- Experience
- 7+ years
- Required Skills
- SQLTableauHubSpot
Requirements
- 7+ years in marketing analytics, growth analytics, or data science
- Experience in B2B SaaS or high-growth B2C environment preferred
- Proficiency in Tableau
- Proficiency in GA4, Heap, or Amplitude
- Proficiency in HubSpot
- Proficiency in SQL
- Solid grasp of statistical concepts (regression, p-values, confidence intervals)
- Ability to architect data warehouses from the ground up
- Define marketing metrics and KPIs
- Comfortable navigating ambiguity
- Fluency in English (required)
- Fluency in Mandarin (a plus)
Responsibilities
- Build frameworks to measure the halo effect of brand campaigns and content marketing on organic growth and direct traffic.
- Analyze the end-to-end customer journey to identify and fix leakage points.
- Develop sophisticated customer segments based on behavioral data to help PMMs and Creative teams tailor their messaging.
- Partner with Product Marketing to define KPIs for new feature launches and track post-launch adoption rates.
- Lead the initial setup and optimization of our marketing data warehouse, ensuring data from various sources is flowing, transformed, and ready for analysis.
- Maintain a centralized "Marketing Source of Truth" dashboard that balances performance marketing (CAC/ROAS) with brand health and product engagement metrics.
View Full Description & ApplyYou'll be redirected to the employer's site
