Senior Data Analyst, Marketing Analytics
G
GitLabB2B software marketing analytics
Remote, Ireland; Remote, North America; Remote, United KingdomFull-TimeSenior
Salary94100 - 201600 USD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- SQLGitSalesforceSnowflakeTableaudbt
Requirements
- 5+ years of experience in a data analyst or analytics engineer role, preferably in B2B software marketing analytics or in a large-scale analytics consultancy supporting similar companies
- Strong proficiency in SQL, including the ability to connect disparate data sources and build a clear view of marketing program performance in a cloud data warehouse, ideally Snowflake
- Experience working with senior leaders and tailoring data-driven narratives to support decision-making
- Hands-on experience with dbt for data transformation, testing, and documentation
- Strong understanding of B2B marketing funnel metrics, including marketing qualified leads, sales accepted opportunities, pipeline, multi-touch attribution, and conversion rate analysis
- Experience working with marketing automation platforms such as Marketo and customer relationship management systems such as Salesforce, including data integration patterns and sync logic
- Proficiency with a business intelligence and visualization tool, with Tableau preferred
- Excellent written and verbal communication skills, with the ability to distill complex analysis into clear narratives for technical and non-technical audiences
- Experience with AI-assisted analytics development, including MCP connections and agentic workflows
- Familiarity with Git workflows for version control, continuous integration and continuous delivery, issue tracking, and merge request workflows
- Comfort working in a remote, async-first, globally distributed environment
Responsibilities
- Serve as a trusted advisor to senior Marketing and Developer Relations leaders, providing data-driven insights that inform marketing strategy, product development, and go-to-market decisions
- Establish and scale proactive insights across the Marketing function, including experimentation and connecting marketing credit from initial touchpoints to annual recurring revenue
- Measure the impact of community programs, developer advocacy, and evangelism efforts on awareness, adoption, and pipeline
- Evaluate the effectiveness of demand generation programs, including trial conversion analysis across segments, lead scoring optimization, and outreach platform performance
- Partner closely with Analytics Engineering and Data Platform teams to translate business questions into clear technical requirements and support reliable delivery in the analytics stack
- Help evolve GitLab's multi-touch attribution approach, including attributed metric definitions and implementation across reporting
- Contribute to annual planning cycles through partnership with Sales, Finance, and Product leadership
- Use AI-enabled analytics workflows through GitLab Duo Agent Platform, Claude with MCP integrations, and Glean within GitLab to improve how insights are developed and shared
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