Senior Marketing Manager (FTC)
L
Little JourneyHealthTech
Fully remote in the UKFull-TimeManager
Salary not disclosed
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Job Details
- Required Skills
- Data AnalysisHubSpot
Requirements
- Proven experience owning end-to-end marketing strategy in a B2B environment
- Strong track record of developing positioning, messaging, and go-to-market strategies
- Experience working in close partnership with Sales to drive pipeline
- Demonstrable ability to use data to track performance, generate insight, and continuously optimise marketing effectiveness
- Experience leading and overseeing multi-channel marketing execution
- Experience of line management of direct reports
- Experience in a startup or scale-up environment (desirable)
- Background in health tech or life sciences (desirable)
- Experience with account-based marketing (ABM) and supporting complex or enterprise sales cycles (desirable)
- Familiar working with Hubspot marketing suite (desirable)
Responsibilities
- Own marketing strategy and performance: Define and lead the overall persona-based marketing strategy, including account-based (ABM) approaches for priority accounts.
- Ensure all activity is aligned to pipeline growth, revenue, and commercial priorities.
- Own positioning, messaging, and brand: Build on and refine value propositions, messaging, and narrative. Act as the guardian of tone of voice, visual identity, and overall brand consistency.
- Market, customer, and competitor insight: Conduct ongoing research into customer needs, market dynamics, and competitor positioning.
- Work closely with Sales and Product to translate insight into clear strategic direction and product positioning.
- Orchestrate marketing execution: Provide strategic direction and final sign-off for all campaigns, events, and product/feature launches – supporting hands-on execution where needed.
- Marketing operations and sales alignment: Own lead scoring, MQL and SQL definitions, and the Marketing → Sales handover process.
- Own performance tracking and optimisation: Track and report on marketing-influenced pipeline, channel performance, and CAC. Use insights to continuously refine strategy and improve efficiency.
- Line management: Responsible for the performance and development of the Marketing Campaign Manager, providing strategic direction, prioritisation, and oversight of execution.
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