Senior Manager, Brand Communications and PR
New
Continental U.S.Full-TimeSenior
Salary86196 - 101500 USD per year
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Job Details
- Experience
- Seven or more years of experience
Requirements
- Seven or more years of experience in public relations or communications, in-house or with an agency
- Seven or more years of experience in media strategy development and creation of press releases and related communications materials
- Five or more years of experience in crisis and issues management
- At least two years of experience leading, mentoring, and developing PR and communications professionals
- Demonstrated success building and sustaining relationships with national media and top-tier partners
- Experience leading public relations for national corporate partnerships and supporting executive-level communications
- Proven ability to lead comprehensive, integrated communications programs across earned, owned, and social channels
- Experience using earned media monitoring and analytics tools
- Strong written, verbal, interpersonal, and presentation skills
- Bachelor’s degree or equivalent professional experience
Responsibilities
- Lead and execute public relations strategy, including proactive media outreach, reputation management, leadership engagement, and consistent on-message storytelling.
- Provide strategic public relations consultation to chapters to strengthen local media engagement while ensuring national alignment and consistency.
- Identify and assess emerging issues and reputational risks, and partner with leadership to define and execute appropriate communications strategies and solutions.
- Lead public relations strategy for national corporate partnerships and brand activations, including co-branded announcements, executive messaging, and coordinated media engagement.
- Partner with the Senior Manager, Digital & Social to develop and execute integrated social, owned, and earned media strategies.
- Assign, prioritize, and manage media opportunities, and develop, review, and approve talking points, speeches, presentations, and supporting materials.
- Serve as a spokesperson and lead contact for significant media interactions, and build and maintain strong national and regional media relationships.
- Ensure alignment and consistency across chapter and national communications strategies, practices, and all public-facing and internal materials.
- Lead measurement and analysis of earned media performance using monitoring tools and reporting frameworks.
- Oversee day-to-day operations of the National Communications team, including planning, budgeting, staffing, and agency management.
- Foster a high-performance culture through clear goal-setting, accountability, performance management, professional development, and compensation administration.
- Monitor shifts in the media, cultural, and communications landscape and apply emerging approaches and best practices.
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