Digital Demand Generation Manager (Maternity Cover)
Remote - UK or USContractManager
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- SEODigital Marketing
Requirements
- 5+ years of experience in B2B demand generation or digital marketing
- Experience in SaaS or enterprise software
- Experience managing multi-channel digital campaigns including paid media, SEO/GEO, and ABM
- Experience with Generative Engine Optimization (GEO) and AI-driven search discovery
- Strong analytical skills and experience interpreting marketing performance data
- Excellent written communication skills and attention to detail
- Ability to collaborate cross-functionally across marketing, product, and sales teams and leadership
Responsibilities
- Own and optimize the Aria website as a core demand generation channel, improving engagement and conversion across the buyer journey
- Manage Aria’s SEO and GEO strategy, working with agencies and internal teams to develop search-optimized and AI-discoverable content
- Plan and execute digital advertising campaigns across search, social, and ABM platforms including Google, LinkedIn, and ZoomInfo
- Manage our Press Release processes and communications across internal and external stakeholders
- Develop and run Account-Based Marketing (ABM) programs targeting key accounts and buying groups
- Produce digital marketing copy for website, landing pages, email campaigns, and social media
- Identify content gaps across the buyer journey and collaborate with the content team to address them
- Track campaign performance and optimize based on data-driven insights and pipeline contribution
- Work with Marketing Operations to develop reporting and campaign performance dashboards
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