Demand Generation Manager
New
I
Innodata Inc.AI, Data
Remote - United StatesFull-TimeManager
Salary120000 - 140000 USD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- SEO
Requirements
- 5+ years in demand generation, performance marketing, or growth marketing for B2B SaaS or enterprise technology
- Hands-on Pardot expertise (certification a plus)
- Strong Salesforce CRM knowledge and experience managing marketing data workflows
- Proven track record running and optimizing LinkedIn Ads and Google Ads campaigns with real budget ownership
- Deep understanding of lead scoring, ABM, nurture programs, and full-funnel metrics
- Analytical and technically proficient
- Experience marketing AI, data, or enterprise technology solutions
- Familiarity with Gravity Forms
- Familiarity with Google Tag Manager
- Familiarity with SEO/SEM tools
- Experience working cross-functionally with Sales, Marketing Ops, and Product Marketing in a remote environment
Responsibilities
- Plan, launch, and optimize paid acquisition campaigns across LinkedIn Ads, Google Ads, programmatic, and retargeting
- Own audience targeting, creative testing, budget allocation, and performance analysis across all paid channels
- Drive improvements in CTR, CPL, MQL-to-SQL conversion rates, and pipeline velocity
- Serve as the primary admin for Pardot (Marketing Cloud Account Engagement) — owning email campaigns, workflow automation, audience segmentation, and dynamic content
- Manage data flows and integrations between Salesforce, Pardot, Gravity Forms, and the corporate website
- Build and maintain lead scoring models, nurture programs, drip campaigns, and ABM workflows across the funnel
- Design and execute account-based marketing programs targeting key industries and buyer personas
- Partner with Sales to align campaign strategy with target account lists and go-to-market priorities
- Build closed-loop reporting to track pipeline influence, attribution, and marketing ROI
- Partner with the website team to improve lead capture, landing page performance, and conversion rates
- Run A/B tests and monitor conversion metrics across campaign landing pages
- Ensure SEO best practices are applied across campaign assets and landing pages
- Own campaign dashboards and reporting across core KPIs: MQLs, SQLs, pipeline, ROAS, CAC, and CPL
- Deliver actionable insights to continuously improve lead quality, funnel performance, and marketing ROI
- Ensure data hygiene, deduplication, and compliance with GDPR and CAN-SPAM
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