Product Manager, GTM Systems

New
Remote - Canada: Select locationsFull-TimeMiddle
Salary157300 - 212700 CAD per year
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Job Details

Required Skills
Artificial IntelligenceSalesforceCRM

Requirements

  • Demonstrated product management experience, preferably in SaaS or internal platforms
  • Strong understanding of CRM and GTM systems such as Salesforce and adjacent tools
  • Proven ability to set product direction, prioritize effectively, and drive execution across cross-functional teams
  • Strong analytical skills, including defining metrics and making data-informed decisions
  • Experience evaluating and integrating third-party tools alongside first-party development
  • Familiarity with applying AI to business workflows such as automation, decisioning, or copilots
  • Ability to operate with speed and make sound tradeoffs under ambiguity
  • Clear communication skills and ability to align engineering, technical architects, analytics, operations, and enablement stakeholders
  • Experience with AI/automation in GTM workflows (agent assist, enrichment, copilots, etc.)
  • Experience working in hybrid PLG and sales-led environments
  • Experience with tools for experimentation, analytics, or workflow automation
  • Experience driving simplification or consolidation across a fragmented tool or system landscape
  • Experience leveraging AI/LLM-powered tools and workflows to improve product experiences, accelerate experimentation/analysis, and inform product decision-making (e.g., prototyping, AI-assisted analytics/insight generation)

Responsibilities

  • Shape and drive the AI roadmap and priorities for GTM systems
  • Define how AI is applied across customer-facing GTM workflows
  • Identify, compare, and prioritize the highest-impact opportunities across sales, marketing, and customer success
  • Balance near-term impact with longer-term platform capabilities such as decisioning and orchestration
  • Define and operationalize AI-driven workflows
  • Shape how systems determine and trigger next best actions across the customer lifecycle
  • Define how customer context, priority, and signals inform decisions and automation
  • Establish when actions are handled by AI versus human teams, and how those interactions are coordinated
  • Deliver AI-powered solutions end to end
  • Translate GTM needs into scalable product requirements
  • Use rapid prototyping to explore ideas and de-risk decisions early
  • Lead development from problem definition through launch in partnership with engineering and technical architects
  • Ensure solutions are embedded in core systems and usable in day-to-day workflows
  • Drive adoption and business impact
  • Partner with operations and enablement to drive adoption and change how GTM teams operate
  • Define success metrics and iterate based on performance and user feedback
  • Collaborate with engineering, technical architects, design, analytics, operations, and enablement to align on priorities, tradeoffs, and execution
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157300 - 212700 CAD per year
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