Senior Analyst, Paid Social
C
CookUnityE-commerce
Argentina (Remote)Full-TimeSenior
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 4+ years
- Required Skills
- Google AnalyticsTableauLooker
Requirements
- 4+ years of experience in Growth Marketing, with an emphasis on paid social within high-growth DTC companies
- Advanced English skills
- Bachelor’s degree with a strong academic record and/or proven relevant experience in a performance marketing or highly commercial role
- Collaborative attitude and comfortable working in a fast-paced environment
- Experience with data analytics and visualization platforms such as Tableau, Google Analytics, Looker, and/or Mixpanel
- A creative-minded person with a strong interest in developing a cohesive brand presence across marketing touchpoints
- Outstanding degree of understanding in a marketing or tech-related subject (e.g., adtech, data science, engineering, economics, marketing, business)
- Generate solutions from deconstructing problems derived from qualitative and quantitative marketing challenges
- Experience in managing large marketing budgets at high growth companies and/or performance marketing agencies
Responsibilities
- Own and Execute Paid Social Growth Strategy
- Develop, implement, and optimize a full-funnel paid social strategy across Meta, TikTok, Snap, Reddit, X, and emerging channels
- Manage and scale multi-million dollar budgets while improving customer acquisition costs (CAC), return on ad spend (ROAS), and lifetime value (LTV)
- Drive incremental customer acquisition while maintaining efficiency, ensuring campaigns are scalable and profitable
- Optimize Campaigns, Budgets & Creative to Maximize Growth
- Continuously analyze performance metrics and translate insights into actionable optimizations
- Leverage media mix modeling and incrementality testing to understand channel impact
- Work closely with the Performance Creative team to develop and test high-converting ad creatives across static, video, and UGC formats
- Conduct audience segmentation and targeting experiments to scale high-LTV cohorts
- Build and Execute a Robust Testing Roadmap
- Define a structured A/B testing roadmap for campaign creative, audience strategies, bidding strategies, ad formats, and other key performance drivers
- Partner with Growth Product and CRO teams to develop and test landing pages that improve conversion rates
- Explore new automation, AI, and machine learning tools for real-time optimization
- Cross-Functional Collaboration for Growth
- Work with Brand, Product, Tech, and Data Science teams to align paid social strategies with the overall growth vision
- Collaborate with Performance Creative to drive data-driven storytelling that resonates with CookUnity’s target customers
- Partner with the CRM team to ensure new customers transition seamlessly into the lifecycle journey for retention
- Stay Ahead of Industry Trends & Advise Leadership
- Monitor platform updates, policy changes, and new advertising features across Meta, TikTok, Snap, and others
- Bring innovation into CookUnity’s paid social approach, identifying emerging trends, betas, and AI-driven tools that can drive efficiencies
- Report key findings and strategic recommendations to senior leadership, ensuring CookUnity remains ahead of competitors
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