Social Media Specialist
Metro Manila, PhilippinesFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 3–5+ years
- Required Skills
- Microsoft ExcelA/B testingGoogle Sheets
Requirements
- 3–5+ years in social media management and paid media buying
- Strong content creation and video editing skills
- Advanced understanding of paid social advertising platforms
- Strong analytical and commercial mindset
- Experience with conversion tracking, pixels, and attribution
- A/B testing and optimisation expertise
- Budget forecasting and revenue modelling capability
- Proficiency in Excel / Google Sheets
- Excellent written and verbal communication skills
- Ability to balance creativity with performance metrics
Responsibilities
- Produce short-form and long-form video content (Reels, TikToks, YouTube Shorts)
- Develop platform-specific content strategies
- Write compelling captions, hooks, scripts, and storytelling content
- Design or collaborate with designers on carousels, graphics, and visual posts
- Maintain consistent tone of voice and brand identity
- Stay ahead of social trends and adapt them creatively
- Optimise content for each platform’s algorithm
- Respond to comments and DMs in line with brand voice
- Plan and launch paid campaigns aligned to client business objectives
- Monitor KPIs daily (CPC, CPA, CTR, ROAS)
- Track conversion events, pixels, and attribution
- Build weekly and monthly performance reports
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