Email Marketing Specialist (Klaviyo)
United StatesFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 3–5+ years
- Required Skills
- A/B testing
Requirements
- 3–5+ years of experience in email and lifecycle marketing, preferably in ecommerce or DTC environments
- Strong proficiency in Klaviyo, including flows, segmentation, reporting, and template building
- Ability to write clear, on-brand email copy aligned with premium or lifestyle aesthetics
- Experience building and optimizing automated lifecycle marketing journeys
- High attention to detail with strong QA discipline to ensure error-free campaign execution
- Ability to interpret performance data and translate insights into actionable improvements
- Strong organizational skills and ability to manage fast-paced weekly execution cycles
- Excellent communication skills and reliability in cross-functional collaboration
Responsibilities
- Execute end-to-end email campaigns in Klaviyo based on internal briefs, including copy drafting, design assembly, scheduling, and QA
- Build, maintain, and optimize lifecycle flows such as welcome series, cart abandonment, post-purchase, winback, and VIP journeys
- Manage segmentation logic, exclusions, and personalization rules to ensure targeted and relevant messaging
- Maintain campaign calendars and ensure consistent execution aligned with promotional planning
- Monitor deliverability, list health, and engagement metrics to protect sender reputation and performance
- Conduct A/B testing across subject lines, content, timing, and offers to continuously improve results
- Produce weekly and monthly performance reports with insights, learnings, and optimization recommendations
- Maintain flow architecture, naming conventions, and documentation for clarity and scalability
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