Senior Product Marketing Manager, Pro Experience
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LawnStarterMarketplace, Lawn Care
Fully remote (US-based)Full-TimeSenior
Salary120000 - 150000 USD per year
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Job Details
Requirements
- Genuine expertise on a supply-side or creator-side user segment by listening directly (not just dashboards).
- Ability to write clear, warm, and direct Pro-facing copy, not corporate jargon or hollow encouragement.
- Experience connecting communications to outcomes, measuring success by behavioral change and supply outcomes.
- Capability to influence without authority across Product, Ops, and Support teams.
- Comfortable building processes from scratch in unstructured environments.
- AI-native: experience using AI tools to scale content creation, synthesize qualitative feedback, or automate communications.
- Not a CRM execution role (broader scope including in-product messaging, community, help content, gamification, internal advocacy).
- Not a homeowner marketing role; focus is supply-side (Pros, not customers).
- Not a product management role (partner with Product, but don't own roadmap).
- Not a people management role (senior IC position).
Responsibilities
- Own how LawnStarter communicates with Pros across every touchpoint, full lifecycle, with a clear goal: more Pros succeeding on the platform.
- Design the communications experience that makes Pros feel like LawnStarter is invested in their success, building a brand for the 10,000+ small business owners.
- Design the communications experience that keeps the supply base activated, informed, motivated, and growing.
- Own the strategy for Pro-facing communications across in-product messaging, community, help content, incentive programs, and internal Pro advocacy.
- Partner with Product to design and maintain the system for Pro-facing in-app communications.
- Own Pro community building in Bettermode, including engagement strategy, content cadence, and tone of voice.
- Define the vision for Pro Academy (training, upskilling, potential partnerships).
- Develop strategy for the knowledge base, FAQs, and how-to content to enable Pros to find answers without contacting support.
- Own the Pro listening system (interviews, call reviews, Bettermode monitoring, support trend analysis) and route insights to decision-makers.
- Own how challenges, badges, and tier-based incentive programs are communicated to Pros across the full lifecycle.
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