Senior Product Marketing Manager

BuildoutCRE technology

Remote across most of the USFull-TimeSenior

Salary135000 - 150000 USD per year

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Job Details

Experience: 5+ years

Requirements

5+ years of experience in B2B SaaS product marketing
Experience developing and executing GTM plans for new products, features, and strategic initiatives
Experience developing positioning, messaging, and enablement content that drives adoption and revenue impact
Ability to connect how Product, Sales, Marketing, and Customer Success contribute to growth
Comfortable getting deep into product details and translating technical knowledge into customer-facing messaging
Ability to think strategically about positioning, narrative, and market opportunity while also building execution materials
Focus on customer outcomes and adoption, and product investment impact
Understanding of the customer lifecycle (activation, retention, expansion)
Insight-driven, using customer feedback, research, and data for strategy
Bonus: Experience within Commercial Real Estate (CRE) technology

Responsibilities

Define and evolve product positioning, messaging, and value propositions
Translate product innovation into compelling narratives
Ensure consistency in product communication across marketing, sales, customer success, and product experiences
Own end-to-end go-to-market strategy for new products, features, and strategic initiatives
Build and operationalize repeatable launch frameworks
Partner closely with Product, Growth, and Customer teams to drive adoption
Support sales and revenue growth by providing messaging, tools, and insights
Develop high-impact enablement materials such as pitch decks, battlecards, and competitive positioning
Develop insights through customer research, win/loss analysis, and competitive intelligence
Influence product strategy and roadmap decisions
Partner on pricing and packaging strategy
Define and track performance metrics tied to product launches and ongoing product performance

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135000 - 150000 USD per year

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