Web UI/UX Designer - User Flow & Digital Journey Specialist
United States, EST, CSTFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 4-7+ years
- Required Skills
- Adobe Creative SuiteAdobe PhotoshopDrupalFigmaSketchWordPress
Requirements
- 4-7+ years of experience in website-focused UI/UX design for corporate or marketing websites
- Strong expertise in user flow design and website user journey mapping
- Advanced proficiency in Figma or Sketch, including interactive prototyping
- Experience using behavioral analytics tools such as Clarity, Hotjar, Crazy Egg, or similar
- Experience supporting A/B testing or UX experimentation initiatives
- Ability to translate A/B testing results into actionable design improvements
- Strong portfolio that demonstrates website wireframes, navigation systems, responsive layouts, and UX problem-solving
- Solid understanding of responsive design, accessibility standards (including WCAG), and usability best practices
- Strong visual design foundation, including typography, layout systems, hierarchy, and web-focused UI patterns
- Adobe Creative Suite (e.g., Photoshop, Illustrator, XD)
- Experience with enterprise CMS platforms such as Sitecore, WordPress, Webflow, Drupal, or similar (preferred)
- Hands-on experience with WordPress builders such as Block Editor, Gutenberg, Beaver Builder, and Advanced Custom Fields (ACF) (preferred)
- Experience working within managed hosting environments such as WP Engine, including familiarity with staging workflows and deployment processes (preferred)
- Experience supporting and maintaining web governance standards and scalable design systems across multiple websites or business units (preferred)
- Familiarity with A/B and multivariate testing, structured experimentation programs, and collaboration with analytics and marketing teams (preferred)
Responsibilities
- Design and refine website user flows, navigation paths, and interaction patterns.
- Develop user journey maps to ensure a cohesive and intuitive experience across the website.
- Create wireframes and interactive prototypes using Figma or Sketch.
- Design visually compelling web page layouts and supporting graphics for new and existing website pages, aligned with brand standards.
- Design responsive layouts for desktop, tablet, and mobile web experiences.
- Apply usability best practices and accessibility standards, including WCAG compliance.
- Use tools such as Microsoft Clarity, Hotjar, and Crazy Egg to evaluate user behavior and identify UX improvements.
- Support A/B testing initiatives using platforms such as VWO to validate UX enhancements.
- Maintain and evolve scalable web design systems and UI component libraries.
- Collaborate with Marketing, Engineering, and other stakeholders to ensure consistent, user-focused implementation.
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