Lifecycle Marketing Manager
Remote-based in the USFull-TimeManager
Salary78000 - 83000 USD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- SQLSalesforceHubSpotBigQueryCRM
Requirements
- 5+ years in lifecycle marketing, CRM, or engagement marketing, ideally at a nonprofit, mission-driven org, or growth-oriented company.
- Deep experience with email marketing platforms, marketing automation tools, and CRM systems (e.g., Engaging Networks, Klaviyo, n8n, HubSpot, Salesforce).
- Proven success designing journeys that drive conversions, retention, or re-engagement.
- Strong analytical skills — comfortable analyzing funnel metrics and using SQL or data dashboards.
- Experience with audience segmentation, personalization, and message testing.
- Passion for youth-led climate action and social justice is a strong plus.
- Familiarity with CDPs, journey orchestration tools, or open-source automation platforms like n8n (Preferred).
- Knowledge of Meta ad flows (e.g., lead gen, Messenger bots) and their integration with CRM systems (Preferred).
- Experience with marketing automation tools (Preferred).
- Experience working in cross-functional teams and agile environments (Preferred).
- Being bilingual (especially Spanish) is a plus (Preferred).
Responsibilities
- Develop and execute GoodPower’s supporter lifecycle strategy across digital touchpoints, including onboarding, engagement, advocacy mobilization, reactivation, and retention.
- Design and build cross-channel journeys in platforms like Engaging Networks, ManyChat, Klaviyo, and n8n.
- Leverage GoodPower’s robust BigQuery user data to build actionable segments, cohorts, and triggers.
- Partner with campaign and creative teams to deliver message-matched content based on supporter actions, demographics, and climate interests.
- Implement A/B and multivariate testing to optimize messaging, frequency, and channel mix.
- Monitor and report on lifecycle KPIs: open/click rates, conversion, opt-out, reactivation, and ROI.
- Collaborate with the data team to define and refine lifecycle stages (e.g., New, Active, At-Risk, Lapsed).
- Build re-engagement and win-back strategies for inactive supporters.
- Contribute to GoodPower’s CRM/CDP roadmap with automation ideas and personalization strategies.
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