Head of Marketing

talentCHardware, Ecological Solutions

U.S., European markets, Latin America, AsiaFull-TimeManager

Salary not disclosed

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Job Details

Requirements

Proven experience scaling hardware products or consumer electronics through e-commerce and international markets
Experience working in international companies or across multiple global markets
Strong leadership skills with the ability to build and manage marketing teams and structures
Ability to manage external contractors and agencies (SEO, paid ads, Amazon, content), organize their work, and ensure accountability
Disciplined and focused on tangible, measurable results
Strong data-driven mindset, with consistent tracking and optimization of key performance metrics (CAC, ROAS, LTV, conversion rates, contribution margin)
Hands-on experience in performance marketing
Strategic thinking with the ability to translate company goals into clear, structured execution plans
Collaborative and comfortable working closely with founders and the sales team

Responsibilities

Develop and execute the global marketing strategy aligned with business growth and international expansion
Drive revenue while improving key unit economics (CAC, ROAS, LTV, contribution margin)
Lead full-funnel marketing across paid media, Amazon marketplace, website optimization, retention (email/SMS), and CRM
Strengthen brand positioning to support premium pricing and long-term profitability
Build and scale the marketing team, analytics, and infrastructure while supporting B2B growth through partnerships and lead generation

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