- Lead, execute, and profitably scale mobile user acquisition campaigns across Meta Ads, Google Ads, TikTok Ads, and other paid channels.
- Manage and optimize the acquisition journey, including ad creatives, messaging, landing pages, onboarding flows, trial conversions, and paywalls.
- Design structured experiments to test audiences, markets, and creative approaches.
- Analyze user journeys, cohorts, and performance bottlenecks using GA4, Firebase, or Adjust.
- Improve CPI, CAC, ROAS, LTV, and marketing payback periods.
- Collaborate with Product, Creative, Engineering, and Analytics teams.
Firebase