- Develop and execute the global marketing strategy aligned with business growth and international expansion
- Drive revenue while improving key unit economics (CAC, ROAS, LTV, contribution margin)
- Lead full-funnel marketing across paid media, Amazon marketplace, website optimization, retention (email/SMS), and CRM
- Strengthen brand positioning to support premium pricing and long-term profitability
- Build and scale the marketing team, analytics, and infrastructure while supporting B2B growth through partnerships and lead generation