Middle/Senior User Acquisition Manager, Mobile Growth
M
MobiversiteMobile apps
Location: Ukraine; 100% RemoteFull-TimeSenior
SalaryAttractive basic salary supplemented by a performance-based bonus structure.
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Job Details
- Languages
- Perfect English proficiency
- Experience
- 3+ years of hands-on experience in mobile app user acquisition, growth marketing, or performance marketing.
- Required Skills
- Firebase
Requirements
- Bring 3+ years of hands-on experience in mobile app user acquisition, growth marketing, or performance marketing.
- Have a background working directly in a mobile-first product company or mobile app studio.
- Demonstrate a deep understanding of subscription-based mobile app products.
- Have experience optimizing trial-to-paid conversion funnels.
- Have extensive, direct experience managing and scaling paid media budgets on Meta Ads, Google Ads, and TikTok Ads.
- Use strong numerical skills to optimize campaigns based on retention and LTV, not only clicks or installs.
- Have perfect English proficiency to present strategies, performance results, and data-backed recommendations.
Responsibilities
- Lead, execute, and profitably scale mobile user acquisition campaigns across Meta Ads, Google Ads, TikTok Ads, and other paid channels.
- Manage and optimize the acquisition journey, including ad creatives, messaging, landing pages, onboarding flows, trial conversions, and paywalls.
- Design structured experiments to test audiences, markets, and creative approaches.
- Analyze user journeys, cohorts, and performance bottlenecks using GA4, Firebase, or Adjust.
- Improve CPI, CAC, ROAS, LTV, and marketing payback periods.
- Collaborate with Product, Creative, Engineering, and Analytics teams.
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