Creative Marketing & User Acquisition Specialist
P
Puzzle CatsMobile Gaming
Work from anywhereFull-TimeMiddle
Salary not disclosed
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Job Details
- Required Skills
- Figma
Requirements
- Strong hands-on skills with Adobe Premiere
- Strong hands-on skills with After Effects
- Strong hands-on skills with CapCut or similar tools for editing, sound design, and animation
- A strong instinct for what makes content go viral
- A portfolio of highly engaging digital video ads or short-form content
- Experience running A/B tests on ad creatives
- Making optimization decisions based on CTR, CPI, and ROAS
- Comfort working with ad dashboards, analytics, and marketing performance data
- Ability to quickly prototype and test new video concepts at scale
- Comfortable working in a fast-paced, experimental environment
- Bonus points if you’ve worked with Figma for ad concepting
- Experience with AI-powered editing tools
Responsibilities
- Develop engaging, attention-grabbing short-form videos for mobile game marketing, optimized for performance across different ad platforms.
- Utilize tools like Adobe Premiere, After Effects, CapCut, or other video editing software to refine and enhance creatives with motion graphics, effects, and sound design.
- Rapidly iterate on video concepts, A/B testing different styles, hooks, formats, and storytelling techniques to maximize CTR, CPI, and ROAS.
- Leverage AI tools and data-driven insights to tweak creatives for higher engagement and conversion rates.
- Track key performance metrics (views, engagement, retention, installs) and use insights to double down on winning strategies while killing underperforming ones.
- Work closely with the UA team to ensure creatives align with audience targeting and ad spend efficiency.
- Obsess over viral content trends across TikTok, Instagram Reels, and YouTube Shorts.
- Conduct competitor research to identify trends and creative strategies that can be adapted to our ads.
- Think outside the box—don’t just follow trends, create them.
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