- Develop engaging, attention-grabbing short-form videos for mobile game marketing, optimized for performance across different ad platforms.
- Utilize tools like Adobe Premiere, After Effects, CapCut, or other video editing software to refine and enhance creatives with motion graphics, effects, and sound design.
- Rapidly iterate on video concepts, A/B testing different styles, hooks, formats, and storytelling techniques to maximize CTR, CPI, and ROAS.
- Leverage AI tools and data-driven insights to tweak creatives for higher engagement and conversion rates.
- Track key performance metrics (views, engagement, retention, installs) and use insights to double down on winning strategies while killing underperforming ones.
- Work closely with the UA team to ensure creatives align with audience targeting and ad spend efficiency.
- Obsess over viral content trends across TikTok, Instagram Reels, and YouTube Shorts.
- Conduct competitor research to identify trends and creative strategies that can be adapted to our ads.
- Think outside the box—don’t just follow trends, create them.
Figma