Senior Paid Social & Influencer Manager
H
HeadspaceMental Health
Remote - United StatesFull-TimeSenior
Salary99000 - 137763 USD per year
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Job Details
- Experience
- 7+ years
- Required Skills
- TableauMicrosoft Excel
Requirements
- 7+ years of hands-on experience across paid social (Meta, TikTok, Snap) and influencer marketing (including YouTube integrations).
- Proven track record of managing paid social and influencer programs with significant budgets.
- Expertise leading creative strategy, including briefing creative teams and reviewing assets critically.
- Experience designing and interpreting incrementality tests (geo holdouts, lift studies, matched market tests).
- Hands-on experience with AI tools applied to marketing workflows (creative production, audience analysis, reporting automation, campaign optimization).
- Data-driven, analytical mindset with comfort working in Tableau, Amplitude, Excel, and/or other reporting and attribution platforms.
- Strong understanding of how paid social and influencer fit within the broader performance marketing ecosystem.
- Highly organized with excellent attention to detail and ability to manage multiple workstreams simultaneously.
- Strong communication and relationship-building skills.
- Detail-oriented, proactive self-starter.
- Mobile app and/or subscription-based product experience is strongly preferred.
- Passion for the mental health and mindfulness space.
Responsibilities
- Develop and execute high-performing, best-in-class paid social and influencer programs.
- Manage all aspects of paid social campaigns across web and app including ideation, setup, execution, reporting, and optimization across Meta and TikTok.
- Implement a rigorous test-and-learn strategy including incrementality testing (e.g., geo holdouts, conversion lift studies, and platform-native experiments).
- Lead creative strategy and development for paid social, partnering closely with Creative, Brand, and external partners.
- Leverage AI tools (e.g., generative creative tools, AI-powered audience insights, automated optimization platforms) to scale creative testing and improve efficiency.
- Own building and evolving channel best practices for paid social.
- Lead analytics and performance reporting for paid social, translating insights into clear recommendations.
- Own the relationship with platform partners to seek out new testing and optimization opportunities.
- Build, scale, and strategically own a high-impact influencer ecosystem across creators.
- Own end-to-end influencer execution and strategic oversight, including agency management and leadership.
- Manage influencer budgets, ensuring efficient spend allocation and optimizing strategy.
- Lead creative briefing and content review for influencer campaigns.
- Design and execute influencer testing frameworks across landing pages, offers, story arcs, audience niches.
- Leverage AI-powered tools for creator discovery, content performance prediction, and data synthesis.
- Track, analyze, and report on influencer performance weekly to leadership and cross-functional partners.
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