Senior Manager, Paid Social User Acquisition
P
PrizePicksDaily Fantasy Sports
U.S.Full-TimeManager
Salary110000 - 140000 USD per year
Apply NowOpens the employer's application page
Job Details
- Experience
- 6+ years
- Required Skills
- Tableau
Requirements
- 6+ years of hands-on paid social experience managing performance-focused campaigns at scale
- Strong executional chops with Meta & TikTok Ads Manager plus at least 1 other platform (Snap, Reddit, or X)
- Experience owning an annual performance budget over 8-figures
- Strong understanding of attribution, cohort analysis, incrementality, and LTV modeling — especially in the context of mobile UA
- Experience managing platforms based on different campaign optimization goals including CAC and ROAS
- Proficiency in campaign analytics and performance reporting (Tableau and AppsFlyer)
- Deep experience with Social creative including best practices, creative testing, and effective ad types on a per platform basis
- Highly organized, collaborative, and a self-starter — comfortable operating with autonomy in a fast-moving environment
- Experience working cross-functionally with creative, product, and analytics teams
- Strong written and verbal communication skills, including the ability to present to senior leadership
- Previous experience in fantasy sports, mobile gaming, or consumer apps is a plus, but not required
Responsibilities
- Oversee 9 figure annual media budget, ensuring efficient allocation of resources and alignment with business priorities
- Own the day-to-day strategy, execution, and optimization of paid social campaigns across Meta, TikTok, Snap, Reddit, and X.
- Implement tracking and measurement systems to evaluate the effectiveness of paid media campaigns
- Present reporting to cross functional and VP-level stakeholders synthesizing results into clear next steps
- Drive efficient CAC through rigorous testing, audience expansion, channel diversification, and creative iteration
- Collaborate with cross-functional teams including Creative, Analytics, CRM, Product, and Engineering
- Work closely with our external agency to ensure flawless execution, testing velocity, and budget pacing
- Leverage tools like Ads Managers, AppsFlyer, and Tableau to monitor performance and uncover opportunities
- Partner with our in-house Creative Strategy lead to execute creative tests with speed and structure
- Mentor and manage one direct report while contributing to broader team-wide initiatives
View Full Description & ApplyYou'll be redirected to the employer's site
