Content Marketing Manager
D
Driftrock LimitedAutomotive SaaS
London, England, United Kingdom. While international team members are onboarded via an Employer of Record, we strive for benefit parity across the globe.Full-TimeManager
Salary45000 - 60000 GBP per year
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Job Details
- Experience
- 3–6+ years
- Required Skills
- Data AnalysisFigma
Requirements
- 3–6+ years in B2B SaaS product marketing, content marketing, or a combined role.
- Strong writer across formats, from short-form social to long-form guides and sales materials.
- Proven ability to simplify complex technical products into clear, compelling narratives.
- Comfortable using data and benchmarks to build credible, insight-led content.
- A self-starter who can set priorities, work with autonomy, and deliver without hand-holding.
- Background in automotive, mobility, or adjacent B2B verticals (strong plus).
- Familiarity with competitive positioning frameworks (strong plus).
- Track record in a similar-sized scale-up (20–50 people) (strong plus).
- Familiarity with lead generation, marketing automation, or AdTech (strong plus).
- Strong eye for design and ability to create professional, on-brand graphics, presentations, and visual assets.
- Compelling copywriting skills for various content types.
- Presentation mastery in Google Slides.
- Webflow proficiency for designing and building responsive, conversion-optimised website pages.
- Figma expertise for creating high-fidelity mockups, graphics, and visual assets.
- Ability to leverage AI tools strategically for content production.
Responsibilities
- Research and own Driftrock’s customer and market insights, translating these into positioning, messaging, and content that spans the full buyer journey.
- Translate Driftrock’s platform capabilities into clear, compelling go-to-market materials, including sales decks, one-pagers, and pitch narratives.
- Build and own Driftrock’s thought leadership programme, producing webinars, guides, articles, and social content that grow brand authority.
- Partner with the data team to turn Driftrock’s platform benchmarks and industry data into original insight content.
- Partner with the Commercial Team and Customer Success to produce customer case studies.
- Own sales enablement content, including competitive battlecards, objection-handling frameworks, and conversation guides.
- Own product marketing for new features and product launches, leading positioning, messaging, sales preparation, and launch content.
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