Lifecycle Marketing Manager, LATAM
New
London, with a hybrid model of remote and in-person/office meetings (2 -3 days a month), or remotely from MexicoFull-TimeManager
Salary81500 - 97000 GBP per year
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Job Details
- Languages
- Spanish, Portuguese, English
- Experience
- 5+ years
- Required Skills
- Data Analysis
Requirements
- Knowledge of digital marketing platforms with technical Braze experience
- Experience launching and/or managing international marketing efforts across multiple languages
- Fluency in either Portuguese or Spanish - both are a plus
- Experience in B2C subscription business (ideally app based with a freemium model)
- At least 5+ years of marketing experience, specifically in owned media channels such as email marketing and in-app marketing
- Experience driving revenue and engagement through LCM campaigns
- Effective time management, creative, analytical, and organisational skills
- Strong at data analysis and making data-informed decisions
- Strong communicator both written and verbal who excels in fast-paced and collaborative environments
- Strong attention to detail and project management skills
Responsibilities
- Structure the first regional LCM plan for LATAM with a strategic opportunity to drive impact and scale
- Be well versed in building email, in-app, and push notification comms on our Braze marketing engagement platform
- Manage the end-to-end cross-channel (email, push, in-app messages) marketing campaign process from concepting, brief kickoffs, design advisory, translation/localisation and targeting strategy
- Work with the CRM/Lifecycle Marketing team to run tests that help define content, cadence, and channels that optimise for customer engagement and retention
- Define best practices for International LCM infrastructure including segmentation, translations, channel performance and the implementation of new channels
- QA campaigns with test engineering and marketing QA teams
- Aggregate, summarise, and share campaign results that have clear insights and takeaways
- Collaborate with Product Managers, Marketers, and Engineering to implement Lifecycle marketing plans and any required technical changes on our marketing platform (Braze) for seamless campaigns
- Partner with stakeholders in Product, Creative, Testing, Legal, Finance and more to support our international marketing roadmap
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