Marketing Operations Manager
A
AcuityMDHealthcare SaaS
Boston or RemoteFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Google AnalyticsHubSpotAsanaLooker
Requirements
- 5+ years in marketing operations or digital marketing roles with a strong focus on execution and campaign management.
- Proven track record of managing reporting for multi-channel campaigns and sales outbound efforts reporting that drive measurable results.
- Hands-on experience with marketing automation platforms like HubSpot.
- Experience with tools like UserGems, ZoomInfo, and LinkedIn Sales Navigator.
- Familiarity with analytics tools such as Google Analytics and Looker.
- Ability to interpret data, generate actionable insights, and optimize campaigns based on performance metrics.
- Demonstrates a ’get-it-done’ attitude with a focus on tactical execution.
- Strong organizational skills with experience leading cross-functional projects.
- Familiarity with project management tools like Asana, Trello, or Monday.com.
- Effective communicator with the ability to simplify complex data for marketing and sales teams and maintain alignment across departments.
Responsibilities
- Manage and optimize HubSpot to identify, score, track, and attribute leads as they progress through our marketing funnel.
- Ensure accurate data capture and reporting across campaigns.
- Analyze success of various marketing channels to determine Marketing ROI and inform future resource allocation decisions.
- Oversee the management of our marketing tech stack (Hubspot, UserGems, ZoomInfo, LinkedIn Sales Navigator, etc.) ensuring they are effectively integrated and utilized to support SDRs and marketing efforts.
- Collaborate with Marketing, paid media partners, and analytics to manage end-to-end campaigns, ensuring timely execution and alignment with marketing objectives.
- Work closely with Revenue Operationss and marketing to streamline lead handoff processes, improve visibility into lead progression, and support sales teams with actionable insights and reports.
- Support the RevOps and Growth Manager in documenting, analyzing, and optimizing the marketing and sales funnels.
- Implement best practices to enhance efficiency and data accuracy.
- Generate performance reports to measure the effectiveness of campaigns and channels.
- Provide actionable insights to both marketing and sales teams to refine strategies.
- Organize status meetings, manage project timelines, and facilitate cross-functional collaboration to ensure seamless execution of campaigns.
- Maintain detailed meeting notes and action items.
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