Sr. Manager, Digital Product Analytics
N
NutrafolDTC, Subscription
Remote (United States)Full-TimeManager
Salary135000 - 150000 USD per year
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Job Details
- Experience
- 6–8+ years
- Required Skills
- SQLGoogle AnalyticsTableauA/B testing
Requirements
- 6–8+ years of experience in digital product analytics, ecommerce analytics, or growth analytics
- Proven experience in CRO, A/B testing strategy, and test readouts
- Expert proficiency with GA4
- Expert proficiency with Google Tag Manager
- Expert proficiency with event-based analytics
- Strong experience with subscription analytics: retention, churn, cohort modeling, CLV, subscriber acquisition
- Proficiency with Google Analytics
- Proficiency with FullStory
- Proficiency with Tableau
- Proficiency with Mixpanel
- SQL a strong plus
- Strong understanding of ecommerce KPIs, digital funnels, attribution, and experimentation methodologies
- Demonstrated ability to turn data into compelling insights and recommendations
- Experience managing or mentoring analysts preferred
- Strong communication and stakeholder management skills
Responsibilities
- Own KPI frameworks for ecommerce and subscription performance (traffic, CVR, AOV, churn, retention, cohorts).
- Build and maintain dashboards in Tableau and Mixpanel; guide eventual migration to GA4 where applicable.
- Translate complex data into clear narratives—explaining why performance shifts occur and recommending next steps.
- Support analytics needs tied to the GA4 reimplementation (requirements gathering, validation through analysis, funnel mapping, reporting checks).
- Partner with Retention Analytics to unify ecommerce, subscription, lifecycle, and CRM insights.
- Conduct deep-dive analyses and opportunity sizing to support roadmap prioritization.
- Identify high-impact CRO opportunities across web and app experiences.
- Develop strong hypotheses, define success metrics, and guide test design.
- Run post-test analyses (lift, significance, segmentation) and deliver clear insights and recommendations.
- Drive a consistent, insight-led experimentation operating model across Digital Product.
- Oversee weekly and monthly reporting for website and app performance.
- Guide the Senior Associate in maintaining ongoing Excel/GSheets reporting and build recaps for executive shareouts.
- Identify gaps in analytics and build scalable dashboards to improve clarity and visibility.
- Lead opportunity sizing for roadmap initiatives to help prioritize projects in an impact vs. effort analysis.
- Manage, coach, and develop the Senior Associate Analyst.
- Partner with Product Managers to bring data-driven clarity into roadmap decisions.
- Collaborate with SEO, Growth, and Lifecycle teams on shared KPIs and integrated insights.
- Present insights, test readouts, and performance updates to Product, Marketing, and Executive Leadership.
- Own Fullstory and Mixpanel contract and vendor needs.
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