- Prioritize the highest-impact data sources and signals for campaigns and proposals (impact vs effort vs operational cost), including customer first-party data and third-party data providers for audience targeting and attribution
- Own selection, implementation, and ongoing performance of our ingestion/integration provider (SLAs, security/privacy requirements, roadmap alignment, escalation)
- Standardize repeatable ingestion/onboarding patterns to reduce bespoke integrations
- Define and enforce schemas/metadata expectations and validation rules (often via our vendor tooling), with clear ownership to keep data trustworthy and usable
- Improve visibility into freshness, failures, and onboarding status to reduce dependency on Engineering for routine troubleshooting
- Partner with engineering and analytics to ship platform capabilities with clear requirements, milestones, and adoption plans
- Engage in healthy debate, align stakeholders, and communicate decisions broadly
- Build a deep understanding of upstream and downstream systems - including CDP (customer data platform) integrations - and how they shape data requirements
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