- Own brand strategy, positioning, and competitive differentiation for the Convoy platform.
- Build and execute multi-channel demand generation campaigns across paid, organic, email, and outbound channels.
- Develop and execute go-to-market strategies for product feature launches and vertical expansions.
- Manage the end-to-end event strategy, including vendor negotiation, budget, and onsite execution.
- Direct website restructuring, creative direction for design assets, and content strategy across channels.
- Manage the annual marketing budget, forecasting pipeline contribution and reporting performance to leadership.
- Partner with Sales, RevOps, and Customer Success to optimize lead routing, win-back campaigns, and messaging.