Product Marketing Associate
M
MMDSmart LtdCloud Communications, Telecommunications
Bulgaria. Spain. Poland. SerbiaFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- Minimum of 3 years
- Required Skills
- Product DevelopmentRESTful APIsSaaS
Requirements
- Proven experience (minimum of 3 years) working with SaaS products in product marketing and/or product development.
- Strong experience with GTM planning, messaging frameworks, ICPs, and positioning.
- Knowledge of SaaS technology and platform-based product ecosystems.
- Familiarity with telecommunications technology is a significant advantage.
- Familiarity with APIs, integrations, platform architecture, and developer documentation.
- Demonstrated ability to assimilate complex data from various sources.
- Ability to distill complex product capabilities into simple, compelling value and translate into actionable plans.
- Fluent written and spoken English.
- Strong interpersonal skills and confidence to advocate for ideas, ask critical questions, and contribute meaningfully.
- Comfortable working cross-functionally and driving clarity in ambiguous environments.
- Self-motivated, methodical, results-oriented, responsible, and creative.
- Committed to going the extra mile to advance product portfolio and strategic objectives.
- A passion for creating solutions that directly address customer needs.
Responsibilities
- Research and analyze market data, product trends, customer needs and competitor offerings.
- Translate insights into messaging, differentiation, and content updates to drive product requirements.
- Define and refine Ideal Customer Profiles (ICPs) for each product and segment.
- Lead the Go-to-Market (GTM) process with full oversight and responsibility.
- Serve as the core product/market resource and subject matter expert for the marketing team.
- Support ecosystem partners with GTM materials and product messaging.
- Act as the primary liaison between Marketing and Product Development.
- Provide essential marketing input, monitor roadmap progress, and ensure alignment.
- Translate technical product capabilities (APIs, integrations, platform architecture, developer documentation) into clear customer journeys, use cases, and solution narratives.
- Create comprehensive product manuals, feature updates, and training materials for internal staff and external clients.
- Investigate new product and feature queries, assessing marketability and monetization potential.
- Analyze results and develop best practices to ensure highly effective processes.
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