Senior Digital Strategist
R
RockcruitB2B marketing
LATAMFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 4+ years
- Required Skills
- SalesforceGoogle AnalyticsSEOHubSpotAhrefs
Requirements
- 4+ years of experience in digital strategy, growth strategy, or integrated marketing strategy
- Experience preferably within an agency environment
- Strong understanding of B2B marketing ecosystems, particularly within technology or SaaS
- Hands-on experience with leading CRM systems (e.g., HubSpot, Salesforce, Attio, Pipedrive)
- Proficiency with digital analytics tools (e.g., Google Analytics, Mixpanel, Amplitude)
- Experience using CRO and experimentation platforms (e.g., Optimizely, VWO, AB Tasty, Hotjar)
- Expertise with SEO and search optimization tools (e.g., Ahrefs, Surfer, Google Search Console)
- Proven experience aligning brand, website, content, and performance initiatives into cohesive digital systems
- Experience leading client workshops and presenting strategic recommendations to senior stakeholders
- Strong analytical thinking combined with clear communication and structured storytelling
- Ability to operate independently, define frameworks from scratch, and drive clarity in complex environments
Responsibilities
- Oversee website and branding initiatives to drive measurable results
- Collaborate with Brand Strategists, Messaging team, Designers, and Developers
- Translate positioning into clear narratives, high-performing website architecture, and cohesive activation campaigns
- Connect strategy to performance, aligning brand expression, SEO/AEO, content structure, technical implementation, and conversion pathways
- Lead website and digital experience audits to identify gaps
- Translate brand strategy into clear website architecture and conversion pathways
- Oversee the strategy and execution of brand activation campaigns
- Own and implement SEO fundamentals, conducting keyword and intent research
- Lead AEO strategy by structuring content for AI-driven and answer-based search environments
- Analyze analytics and performance data to uncover opportunities
- Develop CRO roadmaps, testing hypotheses, and post-launch optimization plans
- Ensure alignment between brand positioning, content strategy, and funnel performance
- Support pre-sales with strategic digital POVs and recommendations
- Lead client presentations, workshops, and executive-level conversations
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