Senior Organic Search Strategist
New
P
Power DigitalGrowth Marketing
Remote - BrazilFull-TimeSenior
Salary not disclosed
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Job Details
- Languages
- English at an advanced level
- Experience
- Minimum of 5 years of experience
- Required Skills
- Google AnalyticsSEOSEMrushAhrefs
Requirements
- Minimum of 5 years of experience in an SEO-based role
- Advanced understanding of all aspects of organic search including on-page, technical, off-page, and SEO Content
- Aligning SEO and Content efforts with priority business focuses
- Work autonomously to think outside the box and craft custom organic search strategies as needed to help clients achieve their goals in an attempt to maintain client retention
- Advanced knowledge and experience using analytical tools necessary for SEO performance and reporting including Google Analytics, Google Search Console, SEMRush, AHREFs, Moz, Screaming Frog, & others
- Keeping up with industry best practices and changing SERP landscape
- Ability to provide positive and constructive feedback to team members who are supporting on accounts
- Strong time management and organizational skills when it comes to roadmapping strategy, planning deliverables, delegating tasks, and reviewing tasks
- Proactive & solution oriented problem solver related to both client accounts and internal situations
- Team-player mentality
- Excellent storyteller with strong presentation skills to tailor messages to audiences, communicate complex topics simply, and deliver actionable insights and analyses
Responsibilities
- Create and execute custom Organic Search strategies that align with the client’s KPIs using all aspects of Organic Search including on-page SEO, technical SEO, off-page SEO elements and informational SEO Content
- Explain SEO and SEO Content strategies to various clients ranging from C-levels, non-marketing POCs to SEO experts
- Pivot strategy based on account performance leveraging both transactional/lead gen pages as well as article content when needed
- Constantly learn about updates to Google’s algorithm and brainstorm new strategies to move the needle for clients
- Mentor & coach junior team members to grow their own skill sets
- Work autonomously to think outside the box and craft custom organic search strategy as needed to help clients hit their goals
- Explain organic search performance, how it assisted other channels in the funnel, how it affects the client's business, and recommended next steps
- Set expectations & push back on strategy with clients when needed
- Create clear, strategic short term & long term roadmaps to accomplish client's goals
- Manage accounts with the highest workflow volume or complexity with positive feedback (mix between enterprise, growth and core accounts)
- Establish organic search goals & forecasts for any scenario (and knows when to adapt or re-forecast as needed)
- Delegate with clear direction. Proactively identify workflow that can be executed by support resources
- Lead trainings and play an active role in team member development within department
- Present new SEO and content strategies to help the organic search offering continue to grow
- Identify content gaps, aligning content efforts with priority business focuses and core SEO pages, and proposing new content strategies
- Identify cross-channel strategies/collaborations on accounts to improve performance
- Hit channel's goal across all accounts or recommend strategic pivots to increase channel's performance
- Complete 100% of Power Digital processes each week (Asana, Slack, novaPulse, etc.)
- Perform sufficient QA that results in no errors that would yield a negative impact to revenue for clients
- Complete / Adopt Power Circuit
- Be on time for all deliverables & launches
- Employ AI technologies to enhance and optimize business processes
- Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
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