- Oversee website and branding initiatives to drive measurable results
- Collaborate with Brand Strategists, Messaging team, Designers, and Developers
- Translate positioning into clear narratives, high-performing website architecture, and cohesive activation campaigns
- Connect strategy to performance, aligning brand expression, SEO/AEO, content structure, technical implementation, and conversion pathways
- Lead website and digital experience audits to identify gaps
- Translate brand strategy into clear website architecture and conversion pathways
- Oversee the strategy and execution of brand activation campaigns
- Own and implement SEO fundamentals, conducting keyword and intent research
- Lead AEO strategy by structuring content for AI-driven and answer-based search environments
- Analyze analytics and performance data to uncover opportunities
- Develop CRO roadmaps, testing hypotheses, and post-launch optimization plans
- Ensure alignment between brand positioning, content strategy, and funnel performance
- Support pre-sales with strategic digital POVs and recommendations
- Lead client presentations, workshops, and executive-level conversations
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