Content Strategist - Content & SEO
D
DirectiveSaaS, B2B
Remote - CanadaFull-TimeMiddle
Salary not disclosed
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Job Details
- Required Skills
- Google AnalyticsSEOAsanaSEMrushAhrefs
Requirements
- Proven track record of success implementing SEO principles and content strategy
- Experience with keyword research, on-page optimization, and link building
- Ability to analyse website traffic and SEO metrics using tools like Google Analytics
- Strong communication skills, comfortable client-facing and owning stakeholder relationships
- Strong familiarity with Google Search Console
- Strong familiarity with SEMRush
- Strong familiarity with Ahrefs
- Strong familiarity with Screaming Frog/crawling tools
- Proven organisational, project, and time management skills
- Genuine enthusiasm for digital marketing, SEO and Content
- Agency experience
- B2B tech and/or SaaS experience
- Driven to stay ahead of industry trends, including AI and automation in marketing
Responsibilities
- Create custom strategies and implement best practices for clients to achieve NSMs
- Work closely with Associate Director when roadblocks arise impacting strategy and goal attainment
- Craft creative briefs and compelling content campaigns focusing on ideation based on competitor and audience insights
- Use data from Google Analytics, CRM, SEMRush, Ahrefs to set client goals, approved by Associate Director
- Ensure planned strategy is executed using Asana, delegating tasks to team members and clients
- Partner with Project Managers to ensure tasks are created, assigned, and due dates are met
- Work with content writers and designers to complete content campaigns on time and ensure quality
- Build client relationships beyond deliverables to be a consultant for their business
- Proactively communicate with clients regarding timeline expectations, goal attainment progress, and via shared channels
- Proactively communicate with internal leadership regarding roadblocks, growth opportunities, and account changes
- Report bi-weekly on NSM progress and deliverables to clients
- Deliver monthly and quarterly reports
- Present two bi-annual business review presentations
- Look for opportunities for clients to grow their business with Directive (upsells/cross-sells/referrals)
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