Senior Product Marketing Manager
A
ActBlueNonprofit Technology
Arizona, California, Colorado, Connecticut, Florida, Georgia, Hawaii, Illinois, Indiana, Iowa, Kentucky, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Montana, Nebraska, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, Wisconsin, Wyoming, and Washington D.C.Full-TimeSenior
Salary92700 - 140100 USD per year
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Job Details
- Experience
- 6+ years
- Required Skills
- Google AnalyticsSEO
Requirements
- 6+ years of experience in marketing with significant product marketing expertise.
- Proven track record of successful product launches and go-to-market execution.
- Excellent written and oral communications with the ability to translate complex product features into compelling market messaging.
- Strong attention to detail and exceptional project management skills.
- Excellent judgment and decision-making skills in a fast-paced, dynamic environment.
- Solid knowledge of SEO.
- Solid knowledge of keyword research.
- Solid knowledge of Google Analytics.
- Experience with marketing automation tools.
- Experience with campaign measurement.
- Experience working cross-functionally with Product, Customer Experience, Communications, Data, and Legal teams.
- Ability to collaborate effectively with sales, account management, customer support, data analysts, and legal professionals.
Responsibilities
- Lead naming and positioning for new products and drive collaboration with the Product team on existing product updates and promotion.
- Plan and execute product launches, including messaging, timing, budgets, cross-functional coordination, and launch calendar management.
- Partner with the Research & Insights team to leverage customer research and market insights to inform product strategy, positioning, go-to-market planning, and strategies to increase product usage.
- Monitor competitors and identify market opportunities to inform product positioning and differentiation.
- Develop sales enablement materials, including pitch decks, battle cards, and competitive positioning frameworks; partner with the Product team to train account management teams on product messaging and differentiation.
- Collaborate with content and creative partners to develop marketing materials and build customer advocacy programs, including case studies and testimonials that demonstrate campaign success.
- Serve as the go-to product expert on features, pricing, and positioning for the Communications, External Affairs, and Marketing department, partnering cross-functionally with Product, Engineering, Sales, Customer Support, Training, Data, and Legal teams to ensure aligned messaging.
- Provide mentorship to junior team members and supervise junior team members as the function expands.
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