Senior Product Marketing Manager
Z
Zeely Inc.AI marketing platform
US + worldwideFull-TimeSenior
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 5+ years
- Required Skills
- Google AnalyticsTableauA/B testing
Requirements
- 5+ years of experience as a Product Marketing Manager in product IT companies
- Strong understanding of mobile industry trends
- Strong understanding of user acquisition mechanisms
- Hands-on experience running A/B tests
- Experience working with web2app funnels
- Deep understanding of the user journey from creative to in-app conversion
- Experience with analytics tools (Google Analytics, Tableau, Mixpanel, Amplitude, etc.)
- Understanding of use cases and user stories
- Experience translating use cases and user stories into tasks for technical teams
- Experience optimizing marketing and product metrics
- Understanding of different monetization models
- Data-driven decision-making mindset
- English level: Upper-Intermediate or higher
Responsibilities
- Build and execute a growth strategy
- Run experiments (including A/B tests)
- Drive key product metrics
- Manage end-to-end product growth and performance
- Generate hypotheses
- Ensure measurable results in key metrics
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