Senior Product Marketing Manager - Core Products
United StatesFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 5–7+ years
- Required Skills
- A/B testingCRM
Requirements
- 5–7+ years of experience in senior product marketing, growth, or marketing leadership roles within B2C digital products
- Proven ability to drive measurable impact on key business metrics including revenue, conversion, retention, and LTV
- Strong expertise in segmentation, positioning, and messaging frameworks
- Solid understanding of performance marketing channels such as Google, Meta, and TikTok
- Experience with funnel optimization techniques
- Experience with experimentation methodologies including A/B testing and conversion rate optimization
- Demonstrated leadership skills with the ability to manage stakeholders and collaborate effectively in cross-functional, matrixed environments
- Analytical mindset with a strong focus on data-driven decision-making
Responsibilities
- Define and own the end-to-end product marketing strategy, including segmentation, positioning, messaging, and go-to-market planning
- Lead and align cross-functional teams across user acquisition, CRM, creative, analytics, and product to execute growth initiatives
- Optimize the full customer journey, from acquisition and onboarding to activation, retention, and monetization with a focus on lifetime value
- Conduct market and competitive research to identify opportunities, generate insights, and develop actionable growth hypotheses
- Design, execute, and analyze experiments (A/B testing, CRO) to continuously improve performance across the funnel
- Track, measure, and report on key business metrics such as revenue, conversion rates, and engagement indicators
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